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Content Marketing Launch Checklist

Comprehensive checklist for launching a content marketing program

Content Marketing Launch Checklist
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A thorough checklist for launching a content marketing program.

Checklist Items

  • Define target audience personas
  • Conduct keyword research (Ahrefs
  • SEMrush)
  • Audit existing content inventory
  • Set content goals and KPIs
  • Choose content pillars and topics
  • Create editorial calendar (3-month minimum)
  • Establish brand voice and style guide
  • Set up blog on website with SEO best practices
  • Create social media distribution plan
  • Build email newsletter signup and welcome sequence
  • Create content templates (blog
  • social
  • email)
  • Write and publish first 5 pieces of cornerstone content
  • Set up analytics tracking (GA4
  • Search Console)
  • Establish content promotion workflow
  • Schedule regular content review and optimization

Print and check off items as you complete them.

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