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Content Marketing Launch Checklist
Comprehensive checklist for launching a content marketing program
Content Marketing Launch Checklist
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A thorough checklist for launching a content marketing program.
Checklist Items
- Define target audience personas
- Conduct keyword research (Ahrefs
- SEMrush)
- Audit existing content inventory
- Set content goals and KPIs
- Choose content pillars and topics
- Create editorial calendar (3-month minimum)
- Establish brand voice and style guide
- Set up blog on website with SEO best practices
- Create social media distribution plan
- Build email newsletter signup and welcome sequence
- Create content templates (blog
- social
- email)
- Write and publish first 5 pieces of cornerstone content
- Set up analytics tracking (GA4
- Search Console)
- Establish content promotion workflow
- Schedule regular content review and optimization
Print and check off items as you complete them.
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