b2KIT
budgets - DOCX / PDF

Startup Financial Model

Three-year financial projection with revenue assumptions, burn rate, and runway calculation

Startup Financial Model
Period
Prepared By
CategoryBudgetedActualVariance
Revenue assumptions
Customer acquisition
MRR/ARR
COGS
Operating expenses
Headcount plan
Cash flow
Burn rate
Break-even
Funding requirements
Cap table
Key metrics
Total
Notes

For startups modeling finances for investor presentations.

Model Sections

  • Revenue assumptions (pricing tiers, conversion rates, growth)
  • Customer acquisition model (CAC by channel, LTV calculation)
  • MRR/ARR build with churn modeling
  • COGS (hosting, third-party APIs, support cost per user)
  • Operating expenses (salaries, marketing, office, legal, insurance)
  • Headcount plan by department and quarter
  • Cash flow statement (monthly for Year 1, quarterly for 2-3)
  • Burn rate and runway calculation
  • Break-even analysis
  • Funding requirements and use of proceeds
  • Cap table summary
  • Key metrics dashboard (MRR, churn, CAC, LTV, Rule of 40)

Optimistic, base, and conservative scenarios included.

Customize assumptions and set growth targets in PDFb2.

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