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Social Media Management Contract

Agreement for social media management services with content deliverables and performance metrics

Social Media Management Contract
Party 1 (Name / Company)
Party 1 Address
Party 2 (Name / Company)
Party 2 Address
Effective Date
Platforms covered
Content deliverables
Content calendar
Engagement management
Analytics reporting
Ad management
Brand voice
Content ownership
Paid boost
Termination
Duration / End Date
Signature
Signature

Defines scope for social media managers handling client accounts.

Key Sections

  • Platforms covered (Instagram, TikTok, LinkedIn, Facebook, X, Pinterest)
  • Content deliverables (posts/week, stories/day, reels/month)
  • Content calendar approval workflow
  • Engagement management (comment responses, DMs, community)
  • Analytics reporting frequency and KPIs
  • Ad management spend authorization limits
  • Brand voice guidelines reference
  • Content ownership and license terms
  • Paid boost budget management
  • Termination notice period (typically 30 days)

Revision limits for content approval. Crisis communication protocol. Account handover process on termination.

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