budgets - DOCX / PDF
Marketing Budget
Marketing spend allocation across channels with monthly tracking, cost-per-acquisition targets, and ROI measurement
Marketing Budget
Period
Prepared By
| Category | Budgeted | Actual | Variance |
|---|---|---|---|
| Paid Advertising | |||
| Content Marketing | |||
| SEO | |||
| Social Media | |||
| Email Marketing | |||
| Events | |||
| PR | |||
| Creative | |||
| Tools & Technology | |||
| Agency Fees | |||
| Total |
Notes
Allocate and track marketing spend across all channels.
Budget Categories
- Paid Advertising (Google Ads, Meta, LinkedIn, display, retargeting)
- Content Marketing (blog, video, podcast production costs)
- SEO (tools, content, link building, technical)
- Social Media (organic management, tools, influencer partnerships)
- Email Marketing (platform, design, list acquisition)
- Events (conferences, trade shows, sponsorships, webinars)
- PR (agency retainer, press releases, media outreach)
- Creative (design, photography, video production)
- Tools & Technology (analytics, CRM, automation, A/B testing)
- Agency Fees (if outsourced)
ROI tracking per channel with cost-per-lead and cost-per-acquisition metrics. Quarterly reallocation recommendations based on performance.
Customize channel allocation, set CPL targets, and track spend in PDFb2.
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